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I was reading Chris Silver Smith’s post about debunking myths about online marketing over at searchengineland.com where one of their points was on a myth about social media.

Twitter And/Or Facebook Are Worthless For My Type Of Business It’s altogether true that some types of businesses have an easier time attracting consumers that wish to interact with them on social media. Yet, even if you operate in a category of business where people don’t want to connect with you as much in social media, you probably need to be doing social media, anyway.

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I was reading Chris Silver Smith’s post about debunking myths about online marketing over at searchengineland.com where one of their points was on a myth about social media.

Twitter And/Or Facebook Are Worthless For My Type Of Business

It’s altogether true that some types of businesses have an easier time attracting consumers that wish to interact with them on social media. Yet, even if you operate in a category of business where people don’t want to connect with you as much in social media, you probably need to be doing social media, anyway.

Social media profiles such as Twitter and Facebook pages provide you with assets to help proactively manage your online reputation, and they may help you outrank your competition.

If you’re in an industry where customers don’t want to connect much online (I bet plumbers, funeral homes, attorneys and doctors can relate), you might be able to help position yourself as an industry expert by focusing on networking with colleagues and commenting upon topics related to your field and curating related content.

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